Tourism Forum Gears Toward Digital Transformation

Undeniably, if unceasingly given priority, tourism industry may arise as one of the major contributors in economic growth and development in the province. Dubbed as “Tourism and the Digital Transformation”, the Cavite 2018 Tourism Forum held on October 12, 2018 at the Lyceum of The Philippines-Cavite Auditorium signaled the enthusiasm of the provincial government to launch its crusade on making history in the tourism industry. Governor Boying Remulla, being the chief executive of the province carried his vision to explore all the possibilities and opportunities in the tourism sector to inspire the youth on discovering new innovations for the modernization and digital transformation of tourism in Cavite.

With hundreds of young learners aiming to acquire all the facets of digital transformation, Tourism Forum unveiled innovative learnings and promised extensive potentials in creating more jobs for budding entrepreneurs. As Ms. Maria Teresa Pilapil, Vice President for Administration of LPU welcomed the attendees, she encouraged everyone to listen sensibly and engage in vigorous inter action to produce and obtain advanced knowledge on sustainable tourism.

Governor Remulla delivered the opening remarks and explained the digital transformation in Cavite as fiber optic wifi connections are being installed in the whole province to ease the access of internet connectivity. Its completion will contribute an enormous assistance to the tourism community, as well as to the young leaders who aspire to work and build their empire as tourism magnate.

Various topics were discussed during the forum. Ms. Marites Castro, OIC, Department of Tourism Region IV-A tackled “Tourism and the Digital Transformation” while Mr. Mark Joseph Tinao from International School for Sustainable Tourism (ISST) enlightened the students on the topic “Tourism Then, Sustainable Tourism Now”. He said that people should know when to stop technological innovation and development. He likewise explained the difference between eco-tourism, farm tourism and faith-based tourism. On the other hand, Digital and Social Media Marketing for Tourism Products was elaborated by Mr Jeremiah Balan of Gloss, LCC/Ripple Trend. Mr. Balan generously explored the ideas of tapping influencers and using generated contents for social media.

The last topic was conversed by Ms. Anne Michelle Enriquez of DIY Travel Philippines. She intensely deliberated thoughts and philosophies on sustainable tourism and advised the travelers to be a responsible wanderer. The closing remarks was delivered by Ms. Elinia Imelda Rozelle Sangalang, OIC of the Provincial Tourism Office as she thanked all the partakers who patiently stayed until the end of the forum and enthusiastically participated in the discussion. She also mentioned the lined up projects of the provincial government on tourism events and encouraged the government and private stakeholders to continuously support the undertakings for the tourism industry in Cavite.

Indang Councilor Ping Remulla was also present during the event who made a huge impact on the students as he greeted them gracefully and gave an inspirational message on enhancing the tourism industry in the province.

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