Cavite micro, small and medium enterprises gathered in the 6th MSMEs Business Conference organized by the Provincial Cooperative, Livelihood and Entrepreneurial Development Office in partnership with the Cavite SME Development Council and the Department of Trade and Industry on November 29, 2019 at The Bayleaf Cavite in the City of Gen. Trias. This year’s theme, DIGITALIZATION: A Cutting-Edge Approach to MSME Development aims to empower Cavite Entrepreneurs to maximize the use of the digital platform in their business management and operation.
Atty Khervy Reyes, OIC-PCLEDO opened the conference proper with enthusiasm as he shared the provincial government’s programs for Cavite MSMEs with emphasis on would-be entrepreneurs – college students, and soon, senior high schools as a strategy to develop a business mindset among the young generation by investing in upscaling skills in entrepreneurial management.
CasMEDC Chair Teresita Leabres encouraged MSMEs to keep abreast with technology – the internet and social media as an open source of information and market for business endeavors.
On behalf of Governor Jonvic Remulla, 7th District Board Member Ping Remulla delivered his message congratulating the Cavite MSMEs and assuring the provincial government’s unwavering commitment to support their growth and development as contributors to the province’s progress.
Serving as keynote speaker in the event was no less than the Secretary of the Department of Trade and Industry, Mr. Ramon M. Lopez who shared the President’s order to help small enterprises and strictly no corruption. He said that digitalization is a key enabler and an equalizer between big businesses and MSMEs adding that now is a good time to start a business in the Philippines with the support of the national government through policies and legislations as well as the programs of their department to help MSMEs like the Kapatid, Mentor Me and the Pondo sa Pagbabago at Pag-asenso. With Cavite being the hub of big companies, he encouraged the MSMEs to look for new business ideas and become part of the value chain.
Motivational Speaker and Entrep Champ Paulo Tibig talked about how entrepreneurs can grow their businesses starting with attitude and behavior shift to capitalize on digitalization and maximize social media use. Online presence has its benefits for businesses as it opens new contact channels, generate feedback, leads to better decision-making, improves efficiency and productivity, encourage innovation and other value-adding gains.
Digital Marketing for MSMEs, success stories of MSMEs achieved through digitalization highlighting the opportunities and challenges in using the digital platform were also among the insights shared during the conference.
Participants not only gained new knowledge but several lucky entreps also went home with goods and gifts raffled off during the program.