REACHING OUT TO COFFEE GROWERS IN CAVITE

To further aid coffee farmers in the province clinch its way to success in today’s global market, the Philippine Coffee Board, Incorporated (PCBI) recently launched its field office at the Coffee Development Center in Amadeo on January 16, 2019 just in time with the upcoming Pahimis Coffee Festival 2019 celebration.

A ribbon-cutting ceremony to formally open the PCBI Center was led by PCBI Chairman Nicholas Matti, President Pacita Juan along with Board of Directors Teresa Capellan, Glicerio Lumagbas, Alejandro Mojica, Princess Kumalah Sug-Elardo, Rene Tongson and Amadeo Municipal Agricultural Officer Lucinda Amparo. The PCBI center will guide coffee farmers, processors, traders and millers with initiatives to boost the coffee industry and will serve as a channel for partnership among stakeholders.

Following the launch, PCBI also showcased the Coffee Technology Center – a 5-hectare property owned by Ms. Chit Juan where different varieties of coffee are grown and harvested along with other organic vegetables, in Brgy. Maymanga, and the Eco-Farm in Brgy. Banay-banay, both in the municipality of Amadeo. With another establishment in Cavite ready to cater to coffee industry players, transforming the coffee industry in the country as an engine of economic growth is at its right track.

The launching program and pre-celebration of the Pahimis Fest was also attended by the Department of Trade and Industry-IV A, Industry Development Chief Priscila Flores, OIC Regional Director Teresita Gonzaga and DTI-Cavite Provincial Director Noly Guevara, who expressed continued support to the Coffee Roadmap of the province. In Cavite, the agency had already reached out to LGUs, cooperatives, farmers and MSMEs venturing into coffee through projects like Shared Services Facilities (SSFs) and Bottom-up Budgeting (BUB) program which have contributed to increase productivity among its beneficiaries.

For perfectly brewed partnerships, LGU-Amadeo and PCBI gathered coffee farmers of Amadeo and other neighboring towns to a symposium on proper ways of growing, harvesting and producing good quality coffee beans. With harvesting Keynote speakers during the seminar promoted the “Pick Red Campaign” as the harvesting technique that ensures good quality of coffee. It encourages hand picking of red ripe cherries/coffee berries as one of the proper ways to achieve excellent flavor quality.

One of the speakers who seemed to have caught the attention of farmers and made them realize the value of loving their own coffee and applying correct methods in growing coffee is Bea Belardo, manager of Café Belardo, supplier and roaster based in Amadeo. She continues to make a name in the coffee world with hopes of inspiring coffee farmers in their town and motivate the youth to find interest in farming.

Meanwhile, Amadeo Tourism Officer Jam Medina-Tibayan who welcomed guests on behalf of Mayor Conrado Viado, expressed appreciation to PCBI for the support, to the media for the promotions, and to the farmers for the cooperation during the Coffee Farmers Symposium.

Other guests in attendance to the coffee promotion event were Dr. Ruperto Sangalang who represented Cavite Governor Boying Remulla, Amadeo Vice Mayor Junnel Bayot and members of the Sangguniang Bayan, who delivered messages of commitment in providing projects to uphold sustainable growth for the coffee industry.